That may have seemed soft until it snagged another $33m on its second weekend of wide release, which is still the smallest second weekend drop (-3%) for wide release that wasn’t buffered by a holiday. Puss In Boots opened with $34 million on Halloween weekend. Even that alleged flop Shrek Forever After snagged a solid 3.4x multiplier ($70m/$237m) in the summer of 2010. That’s still the biggest multiplier ever for a $100m+ weekend.
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How to Train Your Dragon had a 4.9x weekend-to-final multiplier ($43.7m/$217.5m) while Shrek 2 pulled a 4x multiplier off a $108m Fri-Sun debut ($128m Wed-Sun) for a $441m domestic total way back in 2004. Shrek earned 6x its $43 million debut back in the summer of 2001 to end its run with $267m domestic. Point being, DreamWorks box office narratives are often written outside of America, but even in America the films tend to be awfully leggy. But Madagascar eventually grossed $197m off a $60m Fri-Mon Memorial Day weekend, Kung Fu Panda 2 became DWA’s biggest non- Shrek hit ever worldwide (at the time) with $665m, and How to Train Your Dragon 2 eventually earned $621m worldwide off a $145m budget. DreamWorks stock takes a hit, everyone writes “DreamWorks is doomed!” blog posts, and then a few months later no one realizes that said underperformer absolutely exploded overseas and/or had a nice leggy run in America.Īt least when How to Train Your Dragon opened soft-is ($43.7 million) and legged it to $217.5m domestic back in 2010 we actually made a point to notice. A major DreamWorks Animation feature ( Madagascar, Kung Fu Panda 2, How to Train Your Dragon 2) opens perhaps a little softer than hoped, although in the case of Madagascar it was a bunch of Wall Street analysts who didn’t understand back in 2005 that Madagascar was not Shrek 3. And the film of course opens in China on Friday as well, and if anything that will be as interesting to observe as the domestic numbers.īut the other reason not to necessarily be too concerned if Kung Fu Panda 3 opens closer to $40 million than $50m is because we’ve been here too many times before. DreamWorks and 20 th Century Fox are both testing the waters for this kind of release and planning it around the Chinese New Year, which is a week from Monday. So if Kung Fu Panda 3 comes anywhere near the $165 million domestic gross of Kung Fu Panda 2 (which was initially considered disappointing back in 2011), it will have rewritten the books about the viability of franchise entries opening in January. After that, it’s the 1997 reissue of Star Wars ($138m), Ride Along ($134m), The Green Hornet ($98m), The Book of Eli ($94m), The Bucket List ($93m), and Save the Last Dance ($91m back in 2001).
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The next biggest such “new” January movie (not an Oscar platformer like American Sniper or Chicago) is Taken which opened a couple weeks later with $24m over Super Bowl weekend and then legged it to $145m. First of all, for those keeping track, the biggest domestic grosser ever for a movie that opened in January remains Paul Blart: Mall Cop, which snagged a $39 million Fri-Mon MLK weekend debut ($31m Fri-Mon) and legged it to $146m domestic way back in 2009 during one of the more crazy-busy January seasons ever.
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